Netflix India is reportedly testing a new tier of subscription plan, called ‘Mobile Plus’. The new plan is squarely targeted at those who do not stream Netflix content on TVs, and do most of their viewing on phones, tablets or laptops.
In terms of the offering, the plan sits between the SD-quality ‘Basic’ subscription plan, and the newer ‘Mobile’ plan that Netflix introduced for select markets including India, in a bid to boost their subscriber count in the country.
The plan is hence ideally suited for users who want to stream Netflix content in HD on their phones and laptops, and do not require the added TV app support. Calculated on an annual basis, the new plan will help users save up to Rs 3,600.
So far, Netflix’s single-account Mobile plan only allows single screen access for streaming on phones and tablets (no laptop support) in SD quality for Rs 199, while the the Basic plan allows single screen streaming (laptops and TV included) in SD for Rs 499.
In a video streaming market that now has numerous popular players including Amazon Prime Video and Disney+ Hotstar as Netflix’s major rivals, and the likes of Zee5, Sony Liv, Alt Balaji, Eros Now, Voot, Viu and many other streaming services playing a bit-part role.
With the new Mobile Plus plan presently in testing, it remains to be seen if Netflix significantly benefits by offering this limited-access subscription plan to viewers who mostly stream on mobile devices.