WordPress, a well-known platform for creating websites, has just stopped using Twitter due to the social media’s unexpected, expensive pricing increases for its API, joining big businesses like Microsoft and Intercom.

Users have traditionally been welcomed by a default, introductory post with the title “Hello world!” when they set up a brand-new WordPress-powered website.  But it’s now time for WordPress to say farewell. in particular, goodbye to Twitter.

Due to Elon Musk’s recently released, exorbitant API subscription rates, WordPress has just become the most significant platform or organisation to discontinue its integrations.

Twitter’s free API services for developers wishing to create Twitter-based apps or integrations have been discontinued under Musk. Instead, the business unveiled astronomically expensive premium Enterprise subscription tiers earlier this year, starting at $42,000 per month.

WordPress has announced that it is removing Twitter from JetPack, an official plugin managed by WordPress and its parent organisation, Automattic. JetPack Social gives users the option to automatically distribute content from their WordPress websites to a variety of social networking channels among its numerous security and marketing features.

WordPress discontinues Twitter following API pricing : 

In its post titled “The End of Twitter Auto-Sharing” (opens in a new tab), WordPress is explicit that Twitter’s removal from JetPack is a result of the API price increase.

“Twitter decided, on short notice, to dramatically change the terms and pricing of the Twitter API,” Automattic released a statement. “We have attempted to work with Twitter in good faith to negotiate new terms, but we have not been able to reach an agreement. As a result, the Twitter connection on Jetpack Social will cease to work, and your blog posts will no longer be auto-shared to Twitter.”

The business is clear that this will solely have an impact on Twitter. WordPress users will continue to be able to use JetPack’s social features with websites like Facebook, LinkedIn, and Tumblr, according to Automattic.

Additionally, the business announced that it would be integrating Instagram and Mastodon, a decentralised Twitter rival, into JetPack Social in the “near future.”

“We wish the outcome had been different, but our customers are always our primary concern, and we’re not willing to compromise the experience or value you receive from Jetpack,” WordPress’ statement reads.

WordPress has stopped using Twitter, joining a number of other significant organisations who have done the same in recent weeks. Recently, Twitter was dropped from Microsoft’s Xbox gaming system, Microsoft Ads service, and Intercom, a well-known customer care platform. Twitter is owned by Elon Musk.

The most widely used content management system on the internet is WordPress(opens in a new tab). WordPress powers about 43% of the total internet. That entails a huge number of websites, blogs, and online stores.

WordPress offers the free security, performance, and marketing plugin JetPack. For premium features, there are also paid subscription plans available. The precise number of WordPress websites employing JetPack is unknown. Mashable has contacted Automattic for more details; when we hear back, we’ll update this post.

Although there are more than 5 million active JetPack installations on WordPress-based websites, JetPack is listed(opens in a new tab) on the official WordPress plugin directory. Less than a dozen plugins have that many current installations, according to the directory.

Furthermore, the label “5+ million” active installations on JetPack is the highest-numbered labelling WordPress offers in the directory, suggesting that the actual number of active installations may be considerably higher.

Developers, both large and small, are perplexed by Twitter’s API changes. As Twitter suspended developers from its API platform in advance of the switch to the paid enterprise plans, many independent developers were forced to shut down their small Twitter-based applications over the past month.

Even well-known Twitter clients like Tweetbot and Twitterific were abruptly removed from the Twitter API. Both are currently off.

Accounts for public services have not fared any better. Twitter’s API modifications have an impact on public safety agencies like the National Weather Service and public transportation accounts like the MTA, which manages the New York City subway system. Both have stated that they are unable to continue offering real-time warnings on the platform.

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