On Twitter, Elon Musk often makes surprise announcements, and this past weekend was no different. The billionaire announced that Twitter will soon change its name to X, the “everything app” he has been teasing for a while. Thus, the owner of Twitter asked its millions of users to get prepared to say goodbye to the iconic Blue Bird icon that we have come to associate with Twitter over the years.

“And soon we shall bid adieu to the Twitter brand and, gradually, all the birds,” Musk wrote in a tweet on Sunday morning.

Elon Musk hints at new logo

On his profile, Elon Musk pinned a video that appears to be the new Twitter logo. He included the same logo as text in a subsequent tweet.

Musk posted an image of a flickering “X,” and when asked if the Twitter logo would change in a Twitter Spaces audio chat, he said “Yes,” adding that “it should have been done a long time ago.”


Linda Yaccarino calls X a second chance

According to Twitter CEO Linda Yaccarino, who is also talking about X on the platform, it is a “second chance to make yet another big impression.”

Linda officially introduced X and everything the team hopes to accomplish with the platform in a Twitter thread. Calling X a second chance to make another big impression, she wrote, “It’s an exceptionally rare thing – in life or business – that you get a second chance to make another big impression. Twitter made one massive impression and changed the way we communicate. Now, X will go further, transforming the global town square.”

The company changed its name to X Corp under Musk’s tumultuous leadership after he bought Twitter in October 2022, reflecting its desire to become a “super app” like China’s WeChat.

Last October, he said that “buying Twitter is an accelerant to creating X, the everything app”.

Space Exploration Technologies Corp., also known as SpaceX, is Elon Musk’s rocket company. And in 1999, Musk founded X.com, a company that would later become PayPal, a provider of online banking services.

Twitter is thought to have 200 million active users every day, but since the tycoon bought the so-called bird app for $44 billion in 2022 and fired the majority of its staff, it has experienced numerous technological difficulties.

Since then, the social media platform has lost many users and advertisers as a result of the imposition of charges for previously free services, changes to content regulation, and the return of right-wing accounts that had been previously blocked.

Since he took over in October, Musk said earlier this month, Twitter has lost about half of its ad revenue.

The company that owns Facebook, Meta, launched its text-based platform, called Threads, earlier this month. According to some estimates, Threads has up to 150 million users.

However, data from analysis firm Sensor Tower shows that users’ time spent on the rival app has drastically decreased in the weeks since its launch.


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